The Freedom Tree Design studio, undertakes Color Trend consultancies and Design assignments in India as well as internationally.
The studio specializes in Trend and Color Strategies for brands; whether it is manufactured products, branded environments or retail collections.
We offer full services, right from customized trend color forecast to setting color systems and standards and even final color communication for the brand. We work with our clients in a collaborative manner; working
closely with design teams, technical functions or marketing and sales to integrate trend and color innovation for the brand.
Every team member has extensive training and practical experience with color apart from being specialized in their individual design fields. The studio principal has a collective 20 years expertise in trend and color collections.
We collaborate seamlessly with other professionals to give a complete design solution.
Freedom Tree is the founder and organizer of Colors India, the first cross Industry Color and Trend platform for India.
The studio is based in Mumbai, India. Contact us at:
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Freedom Tree approaches every project through Deductive, Predictive and Creative Methodologies. Through the aesthetic study of color and design expression, modern colors can be from explained and analyzed through new
perspectives.
Predictive : A qualitative assessment of global trends. By tracing, and anticipating social behaviors that may happen later, this method is a precursor to forecast color directions and design evolutions ahead.
Deductive : Color stimuli and creative concepts are tested and feedback is used for moderating trend and color. Primary fieldwork and first hand information collection is conducted from the point of visual aesthetics and preferences.
Creative : The basis of aesthetic research or a visual edit forms the springboard for creative color design. Forecast themes and colors create a new look and also serve as a point of reference to create product communication and identity.
Freedom Tree uses proprietary methods and tools that are able to track color and convey the information in a measurable manner.
Freedom Tree has worked in creating Color design strategies for Asian Paints, BP Ergo, Century Mica laminates, Dai Nippon Corporation Japan, Essar Group, General Motors, Godrej Interio, Godrej Appliances, Home Town, ICI Dulux Paints UK, Kansai Nerolac, Levis India, Mercuri Eyewear, Proctor and Gamble China,Parryware, Portico NY, Start Creative UK, TI Cycles, Whirlpool and Virgin.
Comments from clients:
“As a strategic brand consultancy, colour is so important in what we do. Consumers relate brands to colours as much as they recognise the brand marks themselves. Colour is a core brand asset for any business whether it is
applied through printed communications, online or in retail and office environments.Freedom Tree's colour strategy work is just fantastic. We have used them as a specialist advisor in our work to develop colour
palettes for brands including Virgin and Essar, and their input has been invaluable."
Jennifer McAleer | Director | Start Creative Limited UK| www.startcreative.co.uk
“Freedom Tree Design has worked with Asian Paints very closely and has delivered some world class stuff for us. Their insights into the area of color and design has helped us develop some extremely good Color Tools. They have also contributed quite well in color combination development process for specific products."
Amit Syngle | G.M. Marketing & Sales | Asian Paints | www.asianpaints.com
“Design is a cutting edge to create brand differentiation. We have used design differentiation as a plat-form to build our portico business. Color is the most important element of design and we have been working with Freedom Tree for the same. They bring valuable inputs in terms of color trends in the international market,applicability of the same in the Indian context in the best possible manner for product designing and finally design our brand communication in the form of advertising for the consumer. This end to end solution works best for us.”
Rajiv Merchant | CEO | Portico NY | www.creativeportico.net
“Colour is at the very heart of our business. As the world leader in decorative paints it is essential that we understand the world of colour. One key part of this is the forecasting of global colour trends. Freedom Tree Design has been working with us for the last few years to capture these trends from Asia and to turn them into compelling colour stories.”
Nicki Barton | Global Color Marketing | ICI Paints | www.icipaints.co.uk
“Conceived as a showcase of Godrej Interio’s cutting-edge capability in the field of Furniture & Accessories design, the Godrej Knowledge Centre, has in fact, transcended its brief of industrial artistry, to become a work of art in itself.
A series of workshops led by Freedom Tree, our creative agency, helped in directionally freezing on the design and conceptual make-up of this unique Centre. Designed by Interio’s in-house designers as an experiential walk-through, the Godrej Knowledge Centre encompasses no less than 17 different functional zones, each showcasing a specific field of design capability of the division. We are very happy to create this with
Freedom Tree partnership and it was a wonderful experience to all my design team members.”
Venkat |General Manager Design Interio Division |Godrej & Boyce Mfg. Co. Pvt. Ltd.| www.godrejinterio.com
“We have received your books. Two words: perfect! Excellent!
Everyone is so excited to read them, and thinks: India will be the most high sense country of the world...Thank you very much! Your India trend book was evaluated highly in DIC. Freedom Tree has high international sensibilities but very Indian. Our teams are planning an information service to our customers with your report. “
Eri Oomae | Color Director | DIC Group Color & Comfort Division | DIC Color Design Inc. Japan| www.dic.co.jp
Color connects! Freedom Tree Design is affiliated with various color bodies around the globe.
The NCS Natural Color System®is the international language of color communication for designers and brands. It is the only color system that describes color exactly as we see it, which is why it is easy to understand, logical and simple to use. Any color can be defined within the NCS System and given a precise notation. The NCS Quality Centre guarantees and documents its work in order to provide accurate color products to meet different professional needs. The Scandinavian Colour Institute is located in Sweden. www.ncscolor.com
For India capability contact
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The Pan Pacific Fashion Color Conference is a cutting edge aesthetic conference held in the Asia Pacific region. The PPFCC invites leading creative designers, color researchers and color decision makers from industry to meet for trend and color forecasting each year, in a different Asian Pacific country. In the past the PPFCC held in Tokyo, Seoul, Shanghai, Taiwan, Australia and India have been well attended and highly
regarded.Contact: Ms. Cho Yun Chen Founding Organizer PPFCC Taiwan at
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Contact Latika Khosla Director PPFCC India at
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The Color Marketing Group (CMG), headquartered in the USA, consists of 1,000 color experts from a broad cross-section of industries worldwide. It is the premier international association for color design professionals. They create color forecast information for professionals who design and market color and are "the" place for color info exchange. CMG members’ conference together in a dynamic forum that promotes the exchange of broad color marketing information and provides vital reportage on color news across industries.
www.colormarketing.org Latika Khosla current Asia Pacific Chair can be contacted at
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The Association of International Color is a scientific body of members of Color groups in the world. They meet in study groups, country conferences and a grand congress once in five years. Papers are presented at these conferences for the advancement of the color sciences. National associations of countries or individuals can be members. Latika is an individual member from India. www.aic-colour.org
Freedom Tree collaborates with trend and research organizations around the world generating customized color
data.
Each member of the Freedom Tree Design team brings unique skills to the color consulting process. Every team member has extensive training and practical experience with color apart from being specialized in their own
fields of design.
LatikaKhosla:
Latika Khosla is the Asia Pacific Chair at the Color Marketing Group USA and the India director for the Pan Pacific Color Conference. Alumni of NID, Latika has been working in trend and color strategies form brands for over twenty years.
Alesha Virani:
Alesha, being a graduate of economics wasn’t enough for this colorist. The creative bend in her led her to take up training in interior design. Her two year stint with a leading architect in Mumbai only strengthened
her space design capabilities. Today she is heading color and space design at Freedom Tree. She has an eye for
color; from color palettes to applications to taking it into space, she handles projects with ease and tact.
Nidhi Mehta:
Nidhi is heading the Graphic design team. Having worked at Freedom Tree for more than four years now, she drives the color and language that Freedom Tree speaks. Loves visually rich life and tries to bring that into every project. Her understanding on what every project requires and blending that into the Freedom Tree design values is what she brings to the table.
Amit Patankar:
Amit is patience personified. Being calm under stressful situations and getting the work done is his strength. Being a trained graphic designer, he is very critical about minute detailing and processes. His experience in the field of advertising helps bring in a fresh perspective to ideation & thinking.
Yuti Shah:
Yuti, a natural ‘fashionista’, truly brings inspirations of her little travels to work. Graphic designer not only by training but by passion, loves to create good design. Open to experimentation and learning, her work expresses freedom and growth.
Aanchal Gupta:
Aanchal has a special quality of adaptability. Though trained in graphic design, she has an eye for visual aesthetics. May it be a space design, color project or graphic design, her ability to grasp the crux of a project and start to work on creatives is her strength. A photographer at heart, her world revolves around great visuals!
Umesh Vishwakarma:
Umesh is our back end support and help to the Color and Space design team. He handles the technical drawings
and mapping of color recurrence data. He is extremely meticulous and precise in his output.
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